When did you last find yourself browsing through Instagram or Tiktok and not stumble on a short video to watch? Exactly. Short-form videos are becoming ubiquitous on the internet and thus brands in Dubai are now capitalizing on this new form of communications with their audience. If you’re working with a digital marketing agency in dubai, you’ve probably heard this phrase more than once: It stated thus: Capitalizing on short-form video popularities, digital advertising campaigns are now the future.
And here’s why that’s true.
Why short-form videos are taking over the digital platform
Presently, the internet streaming platforms like TikTok, Instagram Reels, and YouTube Shorts are the giants of content. From dance challenges to going viral, social media has turned into a treasure trove for brands across the world. From simple product demonstrations, to tutorials or real life stories, these micro-videos capture interest, bring in amusement and deliver helpful information within a few seconds at most.
Where everything in Dubai is fast and going even faster, short form videos are perfect match. Consumers are spending more of their time on mobile phones, and this is why brands stick out during the first swipe. This is no longer depending on how much has one been able to say; rather it depends on the rate at which this has been done, and the extent of how attention has been attracted.
Why do Short-Form Videos Capture so Much Interest?
The secret seems to be in their basic construction and how quickly they’re built. Consumers are growing increasingly less patient and are frequently looking for material that is easy to comprehend and quick to share. Well, short-form videos doing all of that. They are:
- Easy to consume: Preferably the video should be watched while waiting for coffee or while commuting in the metro.
- Highly engaging: Social media platforms such as Tiktok, Reels are based on trending topics, music and videos.
- Interactive: Such items as comments, likes, and shares are easy for people to respond to at the same time.
How Brands Are Succeeding with Short Videos
Despite our initial concerns, businesses who have embraced short-form films are already seeing significant benefits from the medium. These kinds of films allow marketers to convey a story, draw in viewers, and get rid of the “sales pitch.” As an example:
1. Creative Storytelling: Short films actually allow organizations to deliver brief tales about a team’s efforts, a new product, or even a consumer.
2. Product Showcases: Sometimes it can take a 15 second video to explain the value of a product than writing half a page description. Videos help to humanize an object.
3. User Engagement: Compelling content makes people desire to like, comment on or share a video, making it highly visible.
Final Thoughts
What’s interesting and appealing about short-form videos is that creativity, storytelling, and engaging the audience are possible in one vessel. In any case, whether one is new to the market or has been in existence for years, the use of short videos in digital marketing initiatives is now impractical. It is the key to demand attention and make an impact.
Looking for a brand boost with snappy short-form videos? At Quickdigitals.ae, they will assist you in making compelling videos that touch emotions, create engagement, and, in general, build value that represents the spirit of Dubai.